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The platform is rolling out a updated setting that permits them to cut down on the volume of AI-created videos appearing in their timelines. This step comes as the service revealed that it now features over 1 bn AI videos.

Trial and Implementation

The update is in a pilot phase over the coming weeks before a full-scale release. This advancement comes amid a rise in AI content, spurred by emerging content generation software.

AI Content on Other Platforms

Studies have shown that nearly one in 10 of the fastest-growing content creators on another major platform exclusively feature clips produced artificially. A large amount of this output is considered low-quality AI content, a phrase for poor-quality, factory-style content that is often absurd or dreamlike.

Our research shows that a lot of users like content produced via AI tools, ranging from digital art to informative clips, and we intend to offer the community the power to see more or less of that, depending on their own choices,” commented a company executive.

Scale of AI Content

The service shared that there are currently 1.3bn videos on its app tagged as artificially created. In total, over 100 m videos are submitted to the platform each day, making clips made by AI a limited percentage of its overall inventory.

How to Adjust Settings

Viewers will be capable of decrease or raise the amount of AI-generated videos they see by opening the topic control setting in the application and picking the AI content topic. Further subjects that are already be controlled under the setting include current affairs, style, beauty, and dance.

Content Labeling and Policies

TikTok’s policies require users to tag lifelike AI-made content, and it bans malicious AI impersonations of celebrities or crisis events. Any authentic-looking artificial content that is not labeled can be deleted under its community policies.

Furthermore, the platform will now add an AI-generated label to content produced via its built-in AI features, or identified by an cross-platform project for spotting artificial media. This measure is designed to help prevent users from seeking to evade the tagging system.

Educational Initiatives

The platform is also launching a $2m awareness program for specialists and groups to develop learning resources about ethical AI use. This project will assist educational bodies focused on educating computer science.

Platform Protection

TikTok has justified its safety measures, amid controversy over proposals to make redundant hundreds of safety staff in Britain. It is expected to reduce a significant number of roles in its content moderation division in the UK capital, with worker representatives and digital protection specialists raising concerns that staff are being displaced by machine-led review.

A company official explained that staff-based oversight would continue to be important, but artificial intelligence can shield workers by eliminating the most distressing content prior to it is viewed by staff. The company reported a 76% decrease in explicit and harmful content reviewed by human moderators over the previous year due to reliance on its automated systems.

We believe it is crucial to balance people and machines to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is where a lot of the machine support is really helping us operate efficiently.”